Monthly Archive for May, 2011

The Bodyguard By Warner Home Video   Prime Suspect: The Complete Collection By Acorn Media   Tower Heist (2 Disc Blu-ray Combo + DVD + Digital Copy) By Universal Pictures   Rodgers & Hammerstein's Cinderella By Walt Disney Video

The Blu-ray gamble has failed: streaming has won the war for consumer’s hearts and minds. Blu-ray will limp along, but the action is in streaming.

The news this week: DVD/Blu-ray sales down 20% from the year ago quarter. Yes, Blu-ray sales were up 10%, but the larger dynamic is that people prefer to stream video rather than buy – or rent – optical media.

In the meantime, Netflix has seen its business soar, and become the largest single consumer of Internet bandwidth in the US. According to Sandvine:

In North America, Netflix is now 29.7% of peak downstream traffic and has become the largest source of Internet traffic overall. Currently, Real-Time Entertainment applications consume 49.2% of peak aggregate traffic, up from 29.5% in 2009 – a 60% increase. Sandvine forecasts that the Real-Time Entertainment category will represent 55-60% of peak aggregate traffic by the end of 2011.

Translation: consumers want what they want and they want it NOW! Note that streaming is growing fast even as Blu-ray player penetration is still creeping up.

Source: News-Leader.com

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