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While Hollywood pushes Blu-ray as the next-generation entertainment format of choice, new research suggests that it may be wasting its time peddling the optical disc format. In a research note to clients, BTIG Research analyst Richard Greenfield notes that Google searches for rental services such as Redbox and (especially) Netflix have skyrocketed and searches for DVDs have flat-lined.
Greenfield suspects that the rise in Netflix’s popularity has a lot to do with the rise in on-demand content, as consumers are no longer interested in ownership. If this is the case, it could spell trouble for Blu-ray: Hollywood is banking on the proposition that physical media still has a few years of life left.
Source: Fort Worth Star Telegram
![Drive (+ UltraViolet Digital Copy) [Blu-ray]](/wp-content/plugins/pp/images/0e979df50d480056a0578e39ae028b65.jpg)





